Thursday, October 24, 2013
About YouTube: Statistics
Viewership
- More than 1 billion unique users visit YouTube each month
- Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth, and 50% more than last year
- 100 hours of video are uploaded to YouTube every minute
- 70% of YouTube traffic comes from outside the US
- YouTube is localized in 56 countries and across 61 languages
- According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
- Millions of subscriptions happen each day, and the number of people subscribing has more than doubled since last year
YouTube Partner Program
- Created in 2007, we now have more than a million creators from over 30 countries around the world earning money from their YouTube videos
- Thousands of channels are making six figures a year
Monetization
- Thousands of advertisers are using TrueView in-stream and 75% of our in-stream ads are now skippable
- We have more than a million advertisers using Google ad platforms, the majority of which are small businesses
Mobile and Devices
- Mobile makes up more than 25% of YouTube's global watch time, more than one billion views a day
- YouTube is available on hundreds of millions of devices
Content ID
- Content ID scans over 250 years of video every day
- More than 4,000 partners use Content ID, including major US network broadcasters, movie studios and record labels
- We have more than 15 million reference files in our Content ID database; it's among the most comprehensive in the world
- Content ID has generated hundreds of millions of dollars for partners
- More than 200 million videos have been claimed by Content ID
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